The Mainstreamisation of Whey Protein
The food and beverage market sees a transformation in the breadth of how whey protein is being used, and who is using it. Florencia Moreno Torres, Insights & Innovations Manager at Innova Market
The food and beverage market sees a transformation in the breadth of how whey protein is being used, and who is using it. Florencia Moreno Torres, Insights & Innovations Manager at Innova Market
The motivations behind young shoppers’ purchases are evolving all the time. Understanding why whey protein products appeal to this new generation of consumers, you and your brand can better tell the
Not enough people know about the benefits of whey protein. But they’re keen to learn more – read more here:
Studies have shown that ingesting 20 grams of a high-quality protein after exercise is sufficient to maximize muscle protein synthesis rates..
Whey protein leads the way in clinical nutrition Whey protein’s benefits for clinical nutrition are driving rapid development of new processing technologies, innovative approaches and new products.
The study showed that hydrolysates are considered to be a credible source of protein, with only 4% expressing negative associations.
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