卓越营养消费者通常是每周至少进行三次剧烈运动的年轻人。他们的锻炼通常是他们社交生活的重要组成部分。
这个群体中的大多数消费者都有意识地尽量吃健康的饮食。提高运动表现的食物和饮料是常见选择。他们通常也愿意在口味和便利性上妥协。对他们而言，功能就是一切。
他们对含有额外蛋白质的运动营养产品非常感兴趣。新颖的产品可能会引起他们的注意。
以下是我们的一些灵感概念：
来源：HealthFocus® International, Global study, 2022
卓越营养消费者
运动营养概念
运动营养领域
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